South Beach Style

Surrounded by high-rises that line the coast and fill the city, Miami's South Beach is a living landmark. Open parks, pedestrian-friendly walkways and colorful, eclectic architecture set the stage for the South Beach experience. To walk on Ocean Drive and Collins Avenue from 23rd to South Pointe Drive is to walk through a living work of art. Pass through sidewalk cafés and eavesdrop on conversations spoken in a variety of languages. Browse through the shops of some of the world's finest retailers and discover the newest trends in this pacesetting fashion capital. Visit the timeless beachfront hotels that are world-renown landmarks and have made South Beach the world's largest collection of Streamline Moderne Art Deco architecture. In the evening, dress to impress as you revel in the much talked about South Beach nightlife.

South of Fifth Sophistication

The next frontier for luxury living in South Beach is in the neighborhood located South of Fifth Street, referred to by locals and tastemakers as SoFi. In this very exclusive and very chic neighborhood, you'll find the origins of Miami Beach at Joe's Stone Crab. You'll discover present-day sophistication at Prime 112 and Nikki Beach Club. And you'll enjoy timeless elegance found in the surrounding sapphire water, inviting park settings and always hospitable restaurants and lounges. Relaxed yet chic, residential and urbane: SoFi is the ultimate setting for a lifestyle as private or prominent as you choose. The future of SoFi chic can be found on both Ocean Drive and Washington Avenue: the locations for the Resort and Residences of Viceroy South Beach.